LONDON, 7 DECEMBER 2010 – Communicate has been named Media Brand of the Year at the Independent Publisher Awards. The two-year-old magazine, published by Cravenhill Publishing, is celebrating a remarkable double, having won the IPA award for Launch of the Year in only 2009.
The awards are described as “the ultimate accolade for the achievements of independent publishers, celebrating the dynamic contribution made to the publishing industry and the entrepreneurial spirit of the smaller publisher”. Open to publications, websites, brands, companies and individuals the awards define an independent publisher as one with a turnover of £10 million or below.
Media Brand of the Year is a new category that combined the categories of Consumer Media Brand of the Year and Business Media Brand of the Year.
According to the PPA’s citation, “Communicate came out on top of what the judges thought was an extremely strong category. As a result of the economic downturn, the magazine needed to extend its brand and reach into niche areas. Communicate repositioned itself, enabling the print magazine to be just one aspect of the brand. The judges felt that Communicate created and dominated a sector in a very short space of time with good strategic purpose and direction, demonstrating flexibility over multi-platform media. Communicate has thrived in a harsh economic environment doubling revenue, increasing headcount and growing its business.”
Having launched in November 2008, Communicate quickly established itself as the leading magazine for corporate communications. Readers are professionals who communicate with the media, investors, employees and regulators.
After the economic downturn Communicate repositioned itself so the print magazine was just one aspect of its brand. It then extended the brand by discipline, by sector and by output.
Through its Social Media in a Corporate Context conferences and the Digital Impact Awards, it has established a leading presence in the discipline of corporate social media while the Transform Awards and European Conference have done the same in rebranding and repositioning.
It has established a growing sector presence, with conferences centred on Reputation in Financial Services and Reputation in Oil, Gas and Mining
Meanwhile, the monthly series of 8-page Insight guides focusing on particular corporate communications challenges has extended print output. Communicate’s website, Twitter presence and weekly eNewsletter also continue to grow in popularity.
Communicate’s publisher Andrew Thomas said: “We’re absolutely thrilled Communicate has been recognised in this way. Since launching, we have worked hard to build up a dialogue and presence that truly connects us to our audience. Our thanks go to all of our readers, advertisers, contributors for their support and feedback, and we look forward innovating and growing even more in the years to come.”
Andrew Thomas is available for comment.
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